Sydney’s public transport is about to undergo a massive and visible change , not seen since the London Underground inspired city circle train stations.
Currently a visual disaster in my humble opinion, the current signage suite across the network has created a graphic design industry…as well as a bewildering array if signage types, standards and styles.
A new logo (the ‘hop’) was a start (creating simply ‘transport’ as the overall brand, relaxing every other existing transport logo), renaming CityRail and CountryLink to Sydney Trains and NSW Trains was the next step; and now new station and brand identities.
First up: Sydney’s train stations lose the station naming at street level, replaced with a simple orange roundel with the letter ‘T’.
Next up, F for Ferries (green), L for light rail (red) and B for buses (blue). Pretty simple really.